For Agency Owners:
I’m about to show you the exact business model that made me burn down my $66k/mo advertising agency and go
on to build a new agency that hit $2.36m ARR in 11 months.
I’m going to give you a behind the scenes
look at my business and walk you through the exact steps I took to get to this point in under a year.
You’ll see my Niche, Offer, Cold Email Scripts, Sales Scripts, Sales Letter, Hiring framework and
much much more.
It’s essentially EVERYTHING that worked for us and more importantly, what didn’t.
My hope with this document is that you can save yourself countless hours and hundreds of thousands
of dollars.
Now just to show you the numbers, here’s my hitting $197,285/mo in March 2023, just 11
months on from starting this new type of agency.
And then doubled going to $400k/mo in the following 6 months.
And look $400k/mo is cool but what’s cooler is having a business that doesn’t rely on you.
It’s
the point where everything you’ve worked for finally becomes real.
This is when you are able to enjoy
life fully.
Why did you take the risk in the first place? For respect. For freedom. For family. To
prove doubters wrong. To reach your full potential. To buy the nice watches, to travel first class, to drive
in the best cars, date the hottest women and get a seat around the table with the guys at the
top.
You are free to work on projects that interest you, create real impact or build generational
wealth.
Or just not work at all.
You have more cash coming in then you know what to do with
and you never have to rely on anyone again.
And through that process you’ve acquired what I call a
“fuck you skillset”.
Not only can you create demand but you can build a real business with a team
that would die for you.
We grew from 0-28 team members and removed ourselves from operations.
Before this, Jordan helped build a £10m/yr EdTech company called The Olive Group as Managing Director
and was working 7 days a week.
And I ran a $60k/mo agency that I burnt down around a year ago because I simply couldn’t keep up with
the work.
So it’s not about how hard you work but the vehicle you’re in.
Now I gave this document to a few of my followers on Twitter and the results have been life changing.
“If you know you’ve got skills and you’re undervalued in your agency role, do it. If you know you’ve got the drive to listen and more importantly, execute, just do it.”
“If we could get a contract last year that says ‘You’ll be at $60,000/month in 12 months', I wouldn’t believe it… but here we are.”
“My previous offer, I was working as hard as I could to get clients and then I got them one month—next month I was back at zero. But now, with the new structure of my offer, I’m guaranteed that they are going to pay for for the next 12 months.”
“When I started, I was at zero. No clients, no nothing. Then The Growth Partner gave me that direction. I started taking action on the direction Jacob & Jordan and all the other awesome people inside the program had given me, and since then I signed my first client within two and a half weeks.”
“Whether or not you’re wanting to start a business for the first time or whether you’re wanting to level up your business, it’s going to be some of the most fun and the most stressful work that you’re going to be going. It’s better to do it with people that understand the pains that you’re going through.”
And people like Dan here were able to collect $100,000 cheques in just a couple of months by making a few simple tweaks to what he was already doing.
Now although these numbers might seem massive to you, they are pretty normal with what I’m about to
share.
We worked out that the average deal size is $63,566.67.
Again that’s just the average.
There are some people like Gregory using this to close $310k deals…
...and others like Jeremy bringing in $65k/mo with a single client.
And today we’re going to show exactly what I showed them.
How to become a Growth Partner…
This is exactly what Alex Hormozi and Leila Hormozi does with Gym Launch and Acquisition.
And why Brian Moncada partnered with Sam Ovens
And why @wizofecom pivoted in 2023:
This is exactly what we’re going to show you what to do because we’ve actually done it and are actively
still using this model to do over $400,000 per month.
Now if you want help implementing this within your business then go ahead and book in a time to talk to
me.
We’ll conduct a full agency audit and see how the Growth Partner model can apply to you.
Then we’ll create a personalised plan to get you to the next level - for FREE!
Then if we decide you're a good fit to partner with? We. Literally. Guarantee. Revenue. Or You DO
NOT PAY.
At the end of the session one of two things will happen.
Again, we literally guarantee revenue.
Now as you read through this document your going to know the exact steps I used and hopefully
you will use it to build your own 7-figure business as a Growth Partner.
Okay - let’s
begin:
Less than 12 months ago, life looked very different.
I had built my marketing agency over the past 2
years while also:
I remember doing 4-5 hours every morning on client work before going to lectures and taking sales calls.
Blindly following what everyone else out there is teaching when it comes to “SMMA".
I learnt a
couple “high-value skills” and started charging companies within my “niche” anywhere from $500 - $3000 per
month. Delivering a specific service like facebook ads or cold email lead generation.
I remember this
one client I was charging £250 a month for. End of month rolls around, I sent this tiny invoice and get hit
back with almost an instant reply.
“I have already put £250 into ad spend, what is this £250
for?”
Then continues to argue with me over this £250 proclaiming I should be more clear with
my pricing… I remember thinking like what was I meant to do? Work for free? But not even pushing back
because I just wanted the money.
My niche was still pretty loose at the time.
It was because
no one was teaching you how to get clients without spending thousands of dollars on ads. So it took me an
entire year just to figure that out.
So I kinda took anyone who needed help regardless of the niche or what service they needed. This lead me to
working with random clients doing services that I normally wouldn’t for a quick pay day. I remember I had
clients in Real Estate, Coaching, SaaS, Crypto, Health & Fitness, Construction - basically I was all over
the place.
Once I finally solved client acquisition I thought I would be simple to scale to $100k/mo
by just bringing on more clients.
And at its peak I was doing $60k/mo, but it felt like something was
missing.
Yes, I was making decent money, but no matter how many hours I worked, I simply couldn’t scale.
There
was no consistency; one month, I made $9k, and the next, it was $4k…$23k one month, and $11k the
next.
I felt stuck… working round the clock where 12+ hour days were the norm with this constant
balancing act between finding new clients and attempting to deliver for 20+ current
clients.
My results were inconsistent, not because I didn’t know what to do, but because I
didn’t have time.
The worst part is that even if I was getting paid $2k/mo, I felt like
I needed to prove myself to clients who didn’t care that much. I’d have sleepless nights, working harder
than the CEO only for them to blame me when something didn’t work and leave after 3 months.
I
remember it got so bad that I was on my first “holiday” since Covid, still pulling 10+ hour days in a
desperate attempt to keep clients and continue to grow.
I was maxed out and not getting the return I wanted. I knew I’d never fulfil my potential babysitting these
low paying sh*t clients but I felt lost.
It was at this point I realised I didn’t have the
freedom - I had a glorified job.
I had all these skills but wasn’t making killer money - I hadn’t
built a real business.
And this is when I met Jordan.
Whilst I was building my agency, Jordan spent the past five years partnering with an Irish Entrepreneur,
helping him grow his Ed-Tech business from $2m to $10m ARR with his eye on the 9-figure
exit.
Jordan didn’t do it by hiring agencies or working with consultants.
Agencies either worked
on retainer and were incentivised only to do just enough not to get the contract cancelled or offered to
work on performance-only deals that just wasted his time.
No serious business wants to do
performance-only deals; they want to pay someone well and know the work will be done
right.
Consultants don’t do the work. Most are full of BS & others, you want to take their
knowledge, then get rid of ASAP!
So instead of wasting tens of thousands of dollars and hours they
did it themselves.
They were savages - out on the road selling, messing things up, fixing them and
selling more.
And over the last few years, Jordan closed clients and created partnerships with
Microsoft, The Adecco Group, Tesco, Jaguar, and Land Rover. He actually delivered training for the U.K.
Census - talk about punching above your weight!
12-hour days, 7 days a week, were the norm. Jordan was making comfy 6-figures, living in a nice apartment in
London, had a nice car, exciting business and was on track for a multi-7-figure exit, but Covid hit, and he
went back to Newcastle.
Over the next year, Jordan watched his best friend for 10+ years
start making fuck you money (£400k/mo, to be exact) while working half as hard as.
Jordan was the Managing Director of a company that objectively had more enterprise value than his business.
But he was the one retiring his entire family while driving around in Lamborghinis and
G-Wagons.
Although, Jordan’s Dad laughed at him when he said he was going to be a millionaire and
questioned if he was selling drugs…
He knew he probably had 2 years max before he needed to support
his family financially, and the maths just didn’t add up.
He also knew he’d never get there in his
current vehicle and had to dedicate another 3-5 years to get his return because he had golden handcuffs
(exits normally take twice as long as you think).
He needed more cash flow now to support his family
and enterprise value for the long run.
So instead, Jordan spent 2 months interviewing 40 CEOs from
the Education sector.
Further Education Market Study (21-22)
He decided to test his findings and idea with our first client.
£15,000 upfront, £5,000 per
month and 25% of revenue… on a year long contract!
So while I
was out here struggling to
sign $3000/mo deals with 5+ years of direct response marketing, Jordan was signing 6-figure deals for his
first ever client.
However, something was still missing - floods of leads.
And that’s when Jordan and
I spent a day working in the Four Seasons. I was going in there to teach him a few things about marketing
and eat a good steak.
Instead, I sat there listening to how Jordan was able to charge 2-3x
more than me with ZERO marketing experience and ZERO tangible deliverables.
He didn’t
even know to send cold emails or run ads; he actually laughed about it repeatedly. It was a bit annoying.
Instead of competing on price he found a way to go to the top end of the market and become the premium
option.
That day we talked for hours, breaking down everything
Jordan learnt from his interviews, that I hated about my agency and everything Jordan hated about working
with agencies.
Later that day, I walked away from that meeting and burnt down my $66k/mo agency as of
April 2022. By the end of May, it was already at $4k a month because I WAS the business, so when I went, so
did the business.
Jordan walked away, giving away half of his business.
And we both walked with clarity on how to build a business with free cash flow and significant enterprise
value, The Growth Partner Model.
I spent three years building an agency and never got close to $10k/mo retainers. It didn't matter how
good I got at delivering results; I just didn't have an offer worth paying $10k+ for.
The better
you are at making offers, the more demand and the worse you can be at literally everything else.
We
realised that to charge $10k+/mo, we only needed to align 4 things.
By this point, we’d already spoken to 40+ CEOs in the Education sector and figured out who our customers
were and who they weren’t.
You see, Education isn’t a niche; it’s a $7b industry in the U.K. with
hundreds of niches. Just like B2B SaaS isn’t a niche or Ecom isn’t a niche.
We could have been greedy
and tried to go after the whole industry, but we like certain things.
We wanted to become the best or
only option in one market so we could charge more without being price-compared, which meant we focused our
efforts on Further Education.
We knew:
But we didn’t know that we needed to work with businesses with product-market fit - our
first client struggled with this.
Essentially, we needed to work with CEOs of companies that
were going to be successful with or without us, and we were just there to accelerate the growth and take
a slice of the pie (similar to how Private Equity works).
Look for partners who
are already making $1m-$5m a year (get rich by working with rich people), ready to expand the team and
have some good case studies.
Our second client Digital Learning Institute grew from
£100k/mo to £200k/mo in 3 months. Small tweak, big difference!
When running my agency, I focused on delivering services because I thought that was what people were looking for.
I was seen as just another agency to hire, a commodity competing on price and not value because they could
compare me to thousands of others offering the exact same thing.
But by speaking to 40+ CEOs, no one
said they wanted more leads or calls.
See, the goal of every for-profit business is revenue growth
and increased profits in the most efficient way. This gives maximum returns for the
shareholders.
So, sell more profits.
That means we didn’t have to think
about how much time it takes or how much it costs us to deliver; we focused on how much money the
problem is worth to our clients if you can solve it.
And ultimately, since we’re
charging based on value created, we could instantly charge 2-4x what you once
were IF you can back it up.
Seems obvious - so how do you practically do this (even without a case
study)…
Create a unique mechanism…
Contrary to what everyone says, customers do care how you get them the results they paid for.
Using
big claims might get their attention, but CEOs of 7, 8 and 9-figure businesses don’t buy on emotion or
1-call closes; they buy based on maths, logic and evidence with proper due diligence.
We
thought of it like this, if we had to grow our own business, what would we do?
We want
to control each step of the process because you can create millions if you move the needle in a few
directions across the board.
This is why the concept of selling one service in isolation is
BS.
So even though between me and Jordan we knew:
And while we could have created a 6-figure agency around any one of these skills, we were looking for 8+
figures.
We took just a handful of our highest impact, revenue-driving skills and put them together
in a logical sequence - these became the pillars of our business (which will be important in step
4).
We chose:
The market is saturated, so we had to position ourselves in a new way that gave our prospects
clarity as to why everything they’ve tried before hasn’t worked and why ours will.
CEOs
aren’t stupid; that’s why we build custom plans for our clients to go from their current state to their
desired state using our logical process - this is our secret sauce and how anyone can close 6-figure deals
if they can read and are motivated (we’ll cover this in more detail in the next step).
When you
impact all these things if you can improve each part by 20% it’s not a 20% increase, it's a 200%
increase.
Making them more money and making you harder to
replace.
This creates a single point of failure within their business,
so even if someone
came offering to do the same thing it’s too great a risk for them. That way they stay with
you for years and
you can basically charge what you want.
TThis isn’t about having a perfectly
packaged skillset when you are starting out. Remember, Jordan didn’t even know how to market but was closing
6-figure deals.
You will need to iterate fast and see what works and what doesn’t. You’ll uncover
insights in your niche that will improve the efficiency of your process, get better results and collect
stronger case studies.
My agency's typical retainer was $3000 a month, which meant hitting $100k/mo (my goal at the time);
I needed 34 clients.
Firstly, signing 34 clients is hard enough, but delivering for
them?
I ended up burning so many good clients because there wasn’t enough time to deliver the results
I knew I could have. It’s a lose-lose situation.
So the answer was to have fewer clients but
to take better care of those clients. That way, they get better results, so they don’t leave
that way; we didn’t need to aggressively market and could focus even more on our current
clients.
That’s why we needed something that gave us:
We were operating at 95%+ margins from the start and since 1 client paid us 6-figures in pure profit. This
creates free cash flow to invest back into the team without having to worry about some crazy money-back
guarantee.
And before, I needed to take on dozens
of new clients when I wanted to scale. But now, scaling comes by working with fewer clients and getting
better results.
So instead of needing 5 clients to make $10k/mo I only needed 1.
Reducing our time spent on delivery by 90%.
This means the more
demand we generate, the more selective we can be and the
more we can charge.
Whenever a potential client gave us even minor red flags, or we
didn’t like the offer, we’d just move to the next.
We knew that bringing on one client
monthly for a year would create a multi 7-figure business.
And ultimately,
because they get more of your direct attention, they get better results.
So it’s pretty
simple: People who charge more make more and get better results than people who
don’t.
So how do you actually find and close these whale clients who will pay $10k+ per
month?
The first thing we did was collect a case study from a previous partner. We used this to create our first
claim by taking what their revenue was before we started after we finished and the timeframe.
Using
this formula: How to go from {State A} to {State B} in {timeframe} without
{pain}.
Secondly, the insights from interviewing CEOs were used to build our first sales letter.
We reached out to a few CEOs we had
interviewed previously who were the best fit and asked for feedback. We signed our next 2 Growth Partner
deals in May last year due to achieving market-message resonance.
After that, we built an outbound marketing system. Using outbound, we were able to get sales calls
with direct decision-makers for free (other than a few tech costs).
Since we were
focused on working with one specific
type of partner, we created a database of prospects based on the lookalikes of our first three
clients.
We sourced decision-maker emails, phone numbers and LinkedIn profiles from AI sites like
Ocean ai, Apollo and Scrubby ai to create a clean database of prospects.
We plugged these leads into Instantly and Expandi to target 1000-2000 prospects per week.
We’d use
the below messaging because when you’re going for whales, get straight to the point.
We tested our offer's specific messaging and positioning repeatedly by changing 1 variable in
the offer at a time until we found a clear winner booking 10+ sales calls a week.
(If you want to learn more about how we
book 100+ calls per month in 2023 for free watch this)
We asked these questions:
Clarify current state: How much revenue did you make last
month?
Clarify future state: If we were having this conversation 12 months on
today, looking back, what would you have achieved personally and professionally to be happy with the
progress? (let them talk, dig into specifics once they are finished)
Custom questions:
We combined our sales letter framework and direct insights from discovery calls to create custom proposals
tailored to each individual prospect.
It walks them through exactly where they are now and how much
revenue they want to grow.
It’s then tailored to showcase who we’d be targeting, how much their offer
is and what their LTV is. We use these to demonstrate a clear ROI for the services.
We ran them through our custom proposal and presented our logical argument, positioning ourselves as
a partner, a direct extension of their internal team purely focused on revenue
growth.
We even threw stones at their team and partners by explaining how if they were
trying to find an average Head Of Growth, CMO and Sales Enablement, they’d be looking at $394k a year
(without the $119k in average cash bonuses).
Partners take equity. We’re only taking a revenue share
of what we actually impact which big businesses already set aside a budget of up to 20% for referral
partners.
This is why we were able to charge $10k-25k up front, $10k-20k a month and 5-25% revenue growth over
12 months.
When we closed them as a client, we used this contract to ensure we actually
got paid.
When we closed them as a client, we used this contract to ensure we actually got paid.
After we closed
a few more deals, momentum really started to build.
Because we were selling to one niche, we used
partners' names, logos and success to attract other ideal prospects who recognised the names and
logos.
We used the learnings and insights from previous sales to refine our sales process and create
the second variation
of our sales letter.
This did 90% of the heavy lifting for us. We
used 1 channel, 1 ugly sales funnel and 1 sales letter to add just under another $2m ARR.
But to scale to $100k a month and beyond, you can’t be the business.
You need to buy back your time
and build a real business that can operate without you being involved in every aspect.
To grow a business, you need three things:
A consistent, repeatable, scalable way to…
It’s simple, but 99% of businesses don’t have this.
They don't have a
lever they can pull to get clients coming in. Their leads are inconsistent.
All we had to do was plug
the same system we had already created for our own business into our partner's business because it was
their job to deliver on step 3.
And since we work with them over a 12 month period we have time to find product-market-fit, find
market-message resonance and identify the delivery mechanism that's going generate the most demand/ and
ultimately ROI for the partners.
Every time a client got quantifiable results we’d document what
worked.
We’d use this with other partners to improve results, collect a case study and scale
up.
We started taking on one client a month within the niche, building
a waiting
list of partners ready to come on board.
Once we had documented it was time to reinvest into a
team.
The first few hires are important.
Now at first,
just like every other 20-something agency owner out there, we tried to replace us by hiring a few VA’s from
the Philippines.
And, of course, this didn’t work.
Here’s how our first two hires
worked out.
And this is one of the biggest reasons that companies don’t scale. They cheap out on talent, hire the wrong
people or don’t hire at all and end up stuck in fulfilment.
That’s why we headhunted on LinkedIn for
heads of pillars by searching for similar companies and reaching out with this script:
We were looking for A team players with domain expertise who could create their own structure and manage
themselves and the team.
From October to March, we hired 6 execs (CRO, COO, CSD, CFO, CSM) and a Managing
Director.
We set the vision, develop our leaders, have a couple of meetings a week and ensure quality hasn’t
dropped.
Now for context this is what my calendar was like in October 2022.
And this is what it is like in April 2023.
The rest runs without us.
With this extra time we focused on selecting and
bringing on new homogeneous clients.
That way we can copy the angles and delivery
mechanism into each new client.
This way you save countless hours trying to figure out the delivery mechanism and your
fulfilment complexity
collapses. They get quicker ROI so you can collect your rev share.
Finally, we use these insights and learnings within the consultancy element of our offer to increase the
value to our partners. This reduces the amount of core services we have to deliver for new clients and again
reduces fulfilment complexity because the offer becomes more 50/50 DFY and consultancy.
And that’s
the big secret to how you scale to $100k a month without being tied to the business - people &
processes.
Building your pillars, getting client results and collecting case studies are
how you get to $50k a month.
To get from $50k a month to $100k+/mo, put A team players in charge of
each pillar.
Now we have free time, resources and cash flow to work on projects that energise
us and have a bigger impact.
This is how to make $197,285/mo in just 11 months using the “Growth
Partner Model”
I truly believe with the correct support; you can do it in 6 months or
less.
The guys are proving me right:
And in case you have any other doubts… Here's 100's of other 6 & 7-figure agency owners using the Growth Partner Model to charge more and scale much further:
And for that reason, we created a new offer for a specific few who we believe are the right fit to become
a
Growth Partner.
So let me explain how the growth partner accelerator works and what it looks like
if
you get accepted.
I will teach you all the skills you need to build a multi-7-figure growth partner business in under a
year.
You'll learn
We’re not going to just give you full training content and teach you skills we’re going to work with you 1-1 to implement on a repeatable process.
In just a few hours you’ll be on an onboarding call with your personal growth partner. They’ll pick your
niche based on your experience, profit margins, market cap, growth rate, TAM and market sophistication
level.
They will start building out your Growth Partner offer based on the market needs and your current skillset.
They’ll build you a custom action plan for where you are now and where you want to get to.
We’re going to cycle claims until we find product-market-fit so you can charge
And secure a 12 month contract
We’re going to install a client acquisition system within your business and give you access to our
proprietary database where you can handpick the clients that you are going to make the
most money from.
We’ll also give you the same scripts and templates that we know are already converting so you can start
booking 15-30 sales calls a week.
We’re going to help you create a sales argument that gets clients to say yes to the highest
prices and the longest contracts.
Because closing $1k/mo retainers and closing $10k/mo are two completely different sales
processes. And if you know what you’re doing, it’s much simpler.
That’s why we found that even if you hate sales or don’t have case studies
57% of our partners close their first deal in under 30 days of joining.
Having generated tens of millions in profit, millions of leads and hundreds of thousands of
sales calls for our clients you’re getting the benefit of all that data.
We’re going to licence you the exact SOP’s, systems, frameworks and scripts that are working RIGHT
NOW to over-deliver for your clients month after month…for YEARS.
Statistically, we’ve found that before clients worked with us their average contract length was 60-90 days.
We’re able to get that to a minimum of 12 months. So 4-6x as long.
After working with 300+ agencies scaling to 6 & 7 figures a month we found the single biggest
bottleneck to growth isn’t offer, marketing or sales… it’s team and
operations.
That’s why we’re just going to give you all our SOP’s and back-end systems we
used to exit the day to day of our business at $100k/mo.
We’ll copy and pasteour hiring framework, team management, and client management process
into your business. That way you can find & retain the best clients & talent.
We’ll even review every step of the way within 24 hours.
Meaning when you spin up a marketing
campaign we’ll give you feedback.
When you’re trying to close a deal we’ll review your custom plans & watch your calls.
When you’re trying to hire team members we’ll help screen them.
And this isn’t just once, we’ll review it as many times as you need.
We are so confident we guarantee your first $50,000 growth partner client or we’ll refund you in
full.
Additionally, since we truly believe in partnerships (hence the name…) and want to build long-lasting
relationships with great people and entrepreneurs.
We basically become non-equity partners within your business. We work with you 1-2-1 and
give access
to
our entire exec team within your private Slack channel to help you every step of the way.
We will check in on you daily and hold you accountable to your own success.
You’ll have a maximum of a 2 hour response time.
You’ll get your own personal Growth Partner who’s built & scaled their own 6 and 7 figure business to walk
you through the process.
You’ll get 1-1 sessions where we tell you exactly what to do.
This is not a coaching programme - this is a business accelerator.
The amount of 1-2-1 support we provide has never been done in the market, we can’t work with 100 or even 50
people, and we don’t want to.
We only work with people who we know will be successful and are driven like us.
We care about building a tribe of Growth Partners who can work together, grow together, build
wealth, share insights, travel the world, share stories and bring immense value to each other and the
market.
We’ll conduct a full agency audit and see how the Growth Partner model can apply to you.
Then we’ll create a personalised plan to get you to the next level - for FREE!
Then if we decide you're a good fit to partner with? We. Literally. Guarantee. Revenue. Or You DO
NOT PAY.
At the end of the session one of two things will happen.
Or you’ll get a full refund and walk away with everything we used to build our business to $400,000 per month.
Since we are so confident, we’ll do what no one else is willing to do - guarantee revenue growth. Meaning you are entitled to a full refund if by the end of the 5 months you haven’t secured at least 1 Growth Partner deal worth $50,000 and you have followed the customised action plan we give you on our onboarding call.
We’ll create a clear plan for you up front - for free - and then let you pay later if (and only if) we
decide to work together long term.
Now our goal with this plan is to make you more money by just a quick conversation with us than what
you’d pay me if we decide to work together.
That way it really doesn’t “cost” you anything.
How’s that for a no-brainer offer? (On Hormozi)
There’s a number of ways I can do this for you...
For example, I’ll tell you how to reposition your offer to charge more and create demand. How to get
clients coming to you and how to bring in back-end money as well through upsells or retention.
This is for people 100% committed to put in the work or have a high-value skill set. We can guarantee results for both!
An Agency owner delivers 1 specific skill or type of service like Facebook ads to one specific niche
like
Med Spas. The problem is that you’ll never be able to guarantee revenue growth because you only
control
one isolated part of the process.
A Growth Partner looks at the end to end sales process. Meaning they don't just do Facebook ads, they
do
offer, funnel, creatives, copy, campaign management, email flow, sms flow and tweak the back-end sales
process.
This way, by increasing each of these by 20%, it’s not a 20% increase in performance, it's a 200%
increase. Which can be the difference between a profitable campaign and not.
Now, to control more of the process you need to charge in accordance. So, instead of charging $2,000
for
Facebook ads you would charge $10,000 for everything. Finally, since you're focused on revenue growth
you
can take a percentage of all the revenue you generate on top of the flat fixed fee.
Now note: this isn’t a full service agency where you do a pick and mix of services that the client
gets
to choose, we’re putting all the skills you already have into one repeatable system that you do over
and
over again for every client.
In essence, a Growth Partner is someone who’s focused on partnering with CEOs of businesses to help
them
increase their revenue by delivering on a clear growth plan.
While it can be useful to own an Agency before it is not necessary to have run an agency. With our direct guidance if you’re committed enough you will be able to get started as a Growth Partner without having to learn the traditional agency model. This means you’ll get to skip all the pains and headaches that the traditional model brings and get started in the better vehicle.
No, you do not need to shut down your agency or get rid of any existing clients. We will show you how to upsell existing clients into the Growth Partner model and offload any clients that are sucking away your time.
It’s normal for businesses to develop to achieve the next stage of growth. Improving your business by transitioning your agency to a growth partner is likely making some of the following changes:
We have too many opportunities to deliver on. We can create GPs, partner together and share
opportunities
to deliver even better results while enjoying the journey with good people.
Our own Growth Partner business is focused on growing training providers (old school info-products).
We
were getting 10% from helping other companies grow to 7 & 8 figures. We realised we had the
opportunity
to own 100% of the profits and become our own best case study while getting new insights to help our
clients.
We are not bringing anyone into the accelerator who will not get results. But to eliminate all risk on your side, we guarantee you an increase in revenue or we’ll refund you in full.
This is not for people who are looking for an easy ride or if you want to make $5,000 a month and sit
on
a beach in Bali. This is for people who want to build a real business and deliver exceptional
results.
This is a full-time thing. You can do it part-time to start with, but as you scale up and start to hit
the numbers which are possible, you will want to drop everything and do this full-time. There is an
opportunity in the market that you can capture. I advise going strong, carving out your niche and
capturing profits asap.
No, it's a good starting spot, but we will give you the exact step-by-step process you need to collect
your first case study in the right way. The way where one case study can help you make
£1m+/yr.
Here are a few examples of Growth Partners starting with nothing:
Up until now, the vehicle wasn’t defined for people. We are the first people bringing this to the market in a way that gives others a clear path to follow if they can afford it.
Once you’ve decided to become a Growth Partner here’s exactly what’s going to happen:
#1 - Private Channel Welcome
Within 24 hours, you’ll be placed inside our Slack community and within your own private Slack channel
where you will have Unlimited access to me, Jordan and our leadership team (not some coaches who’ve
never
built a business). You’ll be welcomed by the entire team and given instructions on how to navigate
around
the Growth Partner Accelerator.
At this point you’ll also be given full access to all of the training materials including:
The exact SOPs, cashflow systems, client success processes, operational back-end, pre-built
high-converting funnels, sales scripts, finance team, legal team and everything else we’ve used to
scale
to $4m a year.
#2 - 1-2-1 onboarding
Two things are happening on this 1-2-1 onboarding call…
1. We’ll rip apart your entire business and identify everything that needs to be done on both our
ends.
2. We’ll create a personalised 5-month business plan that will help you reach that next level as FAST
as
possible.
This is not your typical generic plan that everyone goes through. This is a specific plan to YOU, your
business and current situation. We go through the step-by-step actions you need to take and the
timeframe
you need to take them within if you want to hit the goals we set out in the call.
#3 - How we support you to execute on your plan
Now depending on the plan we lay out, your next steps will be custom to you but we’ll support in the 8
steps.
A) We’ll review your progress daily, feeding back on exactly what you should be working on for that
day,
keeping you focused on what’s going to drive the business forward because we understand what is
required
to make this work.
If you don’t update your plan, me and the team will be on your case. We are here to hold you
accountable
to your own success.
B) 5 strategy sessions per week with us and our executive team
🗓️ Mondays | Client Success & Communications with our COO Kate
🗓️ Tuesdays | SDRs & Sales with Ian (our CRO) & Joe
🗓️ Wednesdays | Offer & positioning with Jordan & Jacob
🗓️ Thursdays | Campaigns and Lead Generation with Jacob
🗓️ Fridays | Mindset & How to be a CEO with Jordan
C) You’ll have two 1-2-1 check-in calls where we’ll review your progress and re-evaluate the plan
based
on the new data.
D) You’ll have access to a private community of 100+ ex-agency owners and specific channels to get all
your questions answered.
E) We’ll personally review your niche, offer and positioning so that you are the best or only option
in
the market and can confidently charge $5,000 - $20,000 per month + 10% revenue share.
Statistically, before working with us agencies on average are charging $1,628 per month. We’re able to
get that to $5,196 after just one meeting.
F) We’ll help set-up your cold acquisition system, help you build a database of 3000+ ideal clients
and
even help write your outbound scripts.
G) We’ll give you the exact 7-figure sales letter structure we used to sign 10+ Growth Partner deals
in
2022 and help you write your first sales letter to ensure you clearly demonstrate the value you
offer.
H) We’ll review your sales calls as many times as possible so we leave nothing up to chance.
Our experts will help you grow your business with customised strategies.
Other programs focus on more ‘info’. One-size-fits-all, do it yourself that’s focused on giving you
content for more skills.
For example, VSL training done by someone who’s never run ads to a VSL or worked with a sales
team.
How to hire, when their team are only VAs.
Our focus is on simplifying your business and maximising profits, and we do this with you.
We become your partner that’s financially incentivised by your success.
Our team will give you personal support, daily workshops, and access to our executives. We'll also
share
the frameworks that helped us build three 7-figure businesses in 10 years.
The fundamental difference is we have the context behind the content. The nuances are important,
someone
who’s been there and done it and is still doing it.
Statistically, we’ve found that on average 57% of new members close their first deal within 30 days of
joining.
If you already have happy paying clients? We’ll show you how you can upsell your existing clients onto
your new Growth Partner offer within the first week.
If we’re starting from scratch, here’s what you can expect:
Timeframe | What you can expect |
---|---|
Day 2 | Fully onboarded with your customised action plan |
Day 3 | Outbound system fully set-up |
Day 7-14 | Meetings on your calendar |
Day 14-21 | Taken your first discovery call |
Day 21-28 | Taken your first sales call |
Day 28+ | Closed your first deal |
After working with 100+ Growth partners we’ve found that the average deal size is $62,386.06 before performance fees with an average increase in monthly revenue per Growth Partner of $16,500. That said, the sky is the limit with the growth partner model. We got to $197,285/m in 11 months with just 11 clients and 68% margins.
We have a variety of client acquisition systems that we have personally used to book over 2,000+ appointments over the last 12 months. These systems vary between paid acquisition, outbound and inbound across a multitude of channels such as, Email, LinkedIn, Twitter, Facebook and Instagram. Regardless of your niche, offer or experience we’ll have a system we can implement for your business.
A typical deal has an up front fee of $10,000 - $20,000. Is a 12 month contract with a monthly fee of anywhere between $5,000 - $20,000 and a 10% of all revenue you generate for their business. Again, we’ve found the average deal size across all our Growth Partners is $62,386.
Every for-profit niche will need a Growth Partner because you are just giving the market what it
wants:
Increased revenue and profits in the most efficient way possible. Since it only takes a handful of
clients to build a 7-figure business, even the most competitive of niches can be wildly
profitable.
If you don’t already have a niche you’re confident in, we’ll look at your previous experience,
interests
and case studies to determine the industry with the biggest opportunity for you. We’ll then give you
action steps to get a deeper understanding and start speaking to CEOs within the space using The
Interview Method.
We will create a custom offer tailored to the specific niche you choose to focus on initially.
This is how we create a unique mechanism that’s different to the competitors out there.
It’s likely to include revenue growth or profitability growth.
The mechanism you build will entirely depend on you, your niche and skill set.
We will continuously improve this as you gain new insights, get deeper into the market and as market
sophistication develops.
This is the first step of how we win forever!
No, but we recommend using a guarantee to minimise risk and make it easier for you to close a 6-figure
deal.
However, unlike most, we don’t suggest using a money-back guarantee. Money-back guarantee makes it
difficult to sustainably build and re-invest in your business. We have a number of other guarantees
that
we suggest you use instead that we’ll discuss once we’ve sat down and built your offer together.
We have a few systems in place for tracking client sales:
This is a lean, extremely profitable business to run. You will have 95%+ margins at the start. You can get started from anywhere in the world; you just need a laptop and a few bits of software which cost a maximum of $200 a month. There are no other costs until you need to hire talent.
Within your action plan we’ll map out exactly at what stage you should be hiring and for what position
so
you can eventually get all your client work off your plate while keeping it above KPI.
We’ll give you access to the exact hiring framework we used to hire each of our execs:
The Growth Partner Accelerator lasts 5 months. At the end, you’ll have a hyper-profitable business and we’ll sit down to map out clear next steps for you which include either:
Our team of professionals who’ve actually grown businesses are going to help you to implement
specifics
personalised to your business.
Other programs focus on more info, one-size-fits-all - do it yourself.
We focused on helping you build your business, reduce the complexities and focus on building
high-profits
with enterprise value - done with you. We become your partner that’s financially incentivised by your
success.
We’re giving you 1-1 personalised support, daily workshops, our execs and the assets, frameworks we’ve
used to build three 7-figure businesses over the past 10 years.
You will learn specific skills such as: